Everyone gets an agent. It already knows the brand.

One agent each, one brain for the company. Your designer, your editor and your strategist stop asking what the tone is, what we promised, or where the file went, because the agent they open already has the answer.

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For marketing teams. Nothing to install, no terminal, no repo.

What it does

Ask in your own words. It knows who should do it.

You ask. It routes.

No agent picker, no model picker, no prompt library. One request in plain words, read against the brand before anybody starts.

Northwind
read the brand found the footage Video took it

It reads the brand you already have.

Point it at your site and your past work. It turns what it finds into rules an agent can be held to, and keeps the derived half current on its own.

TonePlain and short. Never exclamatory.
PromiseNever state a delivery date we have not confirmed.
WordsIt is a refill, never a recharge.
DerivedReads the last 90 replies to learn how you actually answer.

One brief. Every format it needs to be.

The agents that make things are owned by the workspace and shared. Nobody configures one, nobody installs one, and they all read the same brand memory before they start.

BriefThe refill pouch is back. Lead on the waste saved, not the price.
Carousel
Reel
Caption

It answers the comments, and you keep the last word.

A comment is read by everyone who reads the post, so it gets three ways to answer that differ in what they DO. A direct message is already private, so it answers itself.

Luciana, on your postMine arrived cracked and the scent is nothing like the description.

Take it to DMWe have seen this and will message you directly.Sent
Ask one questionCould you share your order number?
Acknowledge and closeSorry it arrived cracked.

It reads what actually performed.

The half of the brand memory nobody maintains is the half derived from what happened. Next week’s work starts from it rather than from a hunch.

Shape only. Your numbers are your own.

The tools that can do this can only be operated by the person who least needs them.

My designer cannot install an MCP server. My editor cannot open a terminal. They are the ones who keep asking what the brand tone is.

Edo, founder

The shape

One brain. An agent each. Nobody re-explains anything.

Every member opens their own agent and it is already briefed. Behind all of them sits one brain per company holding the brand: the tone, the rules, the assets, the work in flight. Half of it an admin writes, and half of it keeps itself current from the tools you already use. The half that goes stale everywhere else is the half nobody has to maintain here.

Northwindbrand brain
Alexadmin
Mayadesign
Rayvideo
Jocopy
Samanalysis

What it remembers

Two memories, and only one of them is yours

Personal memory

Private to you

Your role, how you work, what you are on, your thread history. It follows you and nobody else can read it.

Brand memory

Shared by the company

Tone, design direction, editing style, assets, performance history. Every agent reads it. Only admins author the rules.

Who does the work

You never pick one, configure one, or install one

Strategy

Turns a raw idea into an angle before anybody writes a word.

Copy

Writes in the brand's voice, checked against the brand's own prohibitions.

Design

Renders to the design law, not to a generic house style.

Video

Cuts, captions and reframes, from the footage already in your drive.

Analysis

Reads what actually performed and says so plainly.

Connections

Marketing only, on purpose

Nothing outside making or measuring content. No CRM, no finance, no HR. The brand memory keeps itself current from these, which is why it does not rot the way a pasted brand document does.

NotionGoogle DriveDocsInstagram MetaTikTokLinkedInFigma CanvaFrame.ioSlackDiscordTelegram

Limits

What it will not do

A tool that acts in your name is only worth having if the boundaries are real. These are enforced in code, not promised in a policy.

  • It will not post for youNo publishing and no scheduling. That is your job and it is where the account risk lives. Answering a comment or a message is automated; broadcasting never is.
  • It will not invent a policy you do not haveNo refund, delivery date, discount or price is stated unless your brand rules say it in those words.
  • It will not take instructions from a strangerText arriving from the public is data, never a command, and a message that tries to instruct an agent never gets an automatic reply.
  • It will not pretend to be a personEvery automatic reply says it was sent automatically, and every thread it hands over is one somebody is told about.

Give your team one agent each and stop repeating yourself

Point it at the brand you already have. It reads, it briefs itself, and the next person who joins is briefed too.

Request early access